In today’s digital, social media world, being acknowledged as an expert and a leader in your field, has become more important than ever before. As people learn to use platforms such as LinkedIn, Facebook, Twitter and Instagram to make an impact in their niche, businesses also are realizing they need to follow the current trends and start using digital platforms to develop their personal brand.
Marketing expert John Jantsch, founder of Duct Tape Marketing perfectly described what is a personal brand. He said that is “the art of becoming knowable, likable and trustable.”
And he is absolutely right, just think of companies such as Apple, Nike, Disney….you can assign these adjectives to each of them.
If you want to develop a personal brand that will stand out, here are some tips to ease the process:
Own your own name
The best way to showcase your personal brand is owning a website that carries that name of your brand. And make sure to buy your own domain name if you are serious about your business. By doing so, you will have full rights to your brand and all the control when it comes to design and information your site contains. Making a stunning website, that will capture visitor’s attention and providing them with all the information necessary will make a big step towards developing a memorable personal brand.
Target an influencer and build a relationship
Influencer marketing is one of the most trending and most efficient ways to put your brand in front of a larger audience. Find the influencer in your industry, reach to them directly and start building a relationship that will eventually lead to friendship. Having an influencer or more of them, spreading the word about your brand is a huge deal, since nowadays people usually check with their favorite influencer before buying anything. Having even a small number of real friends in your niche will surely benefit you and your brand more than having hundreds of people who are just a bit familiar with what you do.
Combine offline and online marketing strategies
There are plenty online marketing tricks that can help you promote your brand, but if you want to really stand out from your competitors, it would be best to combine those online marketing strategies with the offline ones. There is so much you can do offline that can give your brand a boost, from custom sticker printing, sharing your business cards and flyers to creating events, showrooms and pop-up stores.
Promote your content directly
Make sure you have a target audience, or better said that you know who you want to be following you and make the effort to get to know them a little bit through their social media and the content they share. You can then share the content you think they would find interesting and don’t be afraid to reach out to them directly. Building a community around your brand is very important and you can do that by interacting with your customers both online and offline.
Listen to what your customers have to say
When it comes to giving your customers a memorable experience with your brand, you need to talk less and listen more to what they have to say. In order to engage them and make them excited about your product or service, you need to listen carefully to their first impressions and what they need or desire. There are many “listening tools” you can use to develop a strategy that will take all the date you need from your social media platforms and use that information to improve customer brand experience. Is not as hard as it might sound and it is totally worth the effort.
These were just a few tips to help you get started with developing your personal brand, but there are so many others you could include to give your customers a memorable experience with your brand. The most important thing is that quality of your service or products needs to be non-negotiable and number one on your agenda. Don’t go promising the world to people if you can not deliver. If that is checked, then you can go on and explore all these options to improve and promote your brand and increase the awareness. Find the right people to help you achieve your goals and you will quickly see your business and life changing to better.