Two British entrepreneurs spent 8 years inventing an 100% Cotton business shirt that shows absolutely no sweat on the inside, repels rain (and other stains) on the outside and yet retains the feel of a premium tailored shirt. Perfect for the urban commuter – and avoiding the morning coffee stain, but how to advertise it??
Get Boris Johnson to trick-jump a 23kg London Cycle Hire bicycle across London, that’s how!!
Ok, so it’s not the real Boris, it’s dirt bike prodigy Sam Reynolds dressed in a blonde wig and a fat suit performing some truly amazing (and hilarious) feats to the Austin Powers-esque theme song from the 80s BBC series “Miss Marple”. We’re not kidding, how funny is this!!