Boris Johnson Cycles to work!

Two British entrepreneurs spent 8 years inventing an 100% Cotton business shirt that shows absolutely no sweat on the inside, repels rain (and other stains) on the outside and yet retains the feel of a premium tailored shirt. Perfect for the urban commuter – and avoiding the morning coffee stain, but how to advertise it??

Get Boris Johnson to trick-jump a 23kg London Cycle Hire bicycle across London, that’s how!!

Ok, so it’s not the real Boris, it’s dirt bike prodigy Sam Reynolds dressed in a blonde wig and a fat suit performing some truly amazing (and hilarious) feats to the Austin Powers-esque theme song from the 80s BBC series “Miss Marple”. We’re not kidding, how funny is this!!

For more info on the shirts themselves visit Fresh Max Shirts, and make sure you share this awesome video!!