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Exclusive EA7 Emporio Armani at Scotts

Exclusive EA7 Emporio Armani at Scotts

Scotts Online has always been one of our favourite destinations for Casuals Clothing, and every season they keep churning out exclusive designs from some of the top brands in the business.

This season is no exception, and when we say exclusives from the biggest brands in the business we ain’t joking because this seasons are from Emporio Armani!



Get your hands on some exclusive EA7 lines including great looking polos and the superb EVO Hoody featured below. If you are looking for something different this coming SS12 then you can’t beat an exclusive or three, head on over to Scotts Online now!

Barbour Steve McQueen SS12 Collection

Barbour Steve McQueen SS12 Collection


We’re willing to bet most bikers spend the majority of their time dreaming of being an Easy Rider, cast adrift in a fantasy world imagining themselves as the coolest thing on the open road.

In actual fact most end up looking more like Michael Elphick in Boon, but we have the solution to turn all bikers into real Easy Riders, the Barbour Steve McQueen collection from Aphrodite.



The Barbour Steve McQueen Collection was hugely popular following it’s introduction to Aphrodite1994 as part of the Autumn/Winter 11 season, made popular by the iconic Steve McQueen this collection features some designer t-shirts that pay hommage to the Steve McQueen Motorcycle history.



This is one of the coolest collections to hit the rails this Spring/Summer season, but don’t just take our word for it, cruise over to Aphrodite1994 and check out the Barbour Steve McQueen Collection for yourself!

Pretty Green SS12 New Arrivals

Pretty Green SS12 New Arrivals

Got the Monday blues again? Weekend just doesn’t seem to last long enough? Arctic blast forecast and seeing no way of perking yourself up again? Well not to worry because we’re here to cheer you up by introducing some brand new SS12 arrivals from Pretty Green.

New SS12 styles are landing thick and fast from both the Black and Green Label ranges, with a superb new season colour palette which is well worth a skeg.

There is plenty of Gallagher attitude and influence in this latest range of clobber, and we have picked out a couple of stand out pieces for you below.

Anyway, don’t just take our word for it go and see all this excellent stuff for yourself by heading straight over to Pretty Green now.

New Arrivals including Adidas Team GB at Aphrodite

New Arrivals including Adidas Team GB at Aphrodite

New stock is flooding into the Aphrodite1994 store daily and this week has seen plenty of stock uploaded from Hugo Boss Orange, Paul Smith Jeans and Barbour. As you would expect the focus is now on the new SS12 ranges and there are some really stylish new arrivals to freshen up your new season wardrobe.

Also some good news for all you sportswear fans out there is that Aphrodite1994 are stocking the Adidas Team GB collection and have had some pieces arrived already with a lot more to come in future shipments. Keep an eye out on the Aphrodite website for the new arrivals.

Stone Island SS12 Collection Now Available

Stone Island SS12 Collection Now Available

It’s landed boys! The new Stone Island SS12 range is live online now, and as always they have launched some absolutely stonkihg styles.

To check out the Spring Summer collection in it’s entirity visit www.stoneisland.co.uk/latest-products/icat/latestproducts/

For lots more in-depth info about the Stone Island SS12 collection visit www.stoneisland.co.uk/page/ss12pre for info on trends for the season and new technological developments

Three Stroke Look

Brand to Watch : THREE STROKE PRODUCTIONS

It’s not everyday that football casuals get to welcome a new brand worthy of gracing the terraces, and it’s even rarer when brand in question happens to be ENGLISH! THREE STROKE PRODUCTIONS is the brand in question, and as it is designed in England and manufactured in Italy it really does deliver in the style stakes.

THREE STROKE produce a full range of gear including some must have Tees, excellent looking shorts ideal for the upcoming Summer and a couple of stunning Jackets which should give Baracuta a run for their money.

The thing that makes THREE STROKE stand out from the crowd to us is the fact that all the pieces are produced as a collective, designed to be teamed together to produce a cool casuals look. THREE STROKE achieve this effortlessly, as proved by the outfit featured below which is bang on the money as far as the SS12 look is concerned.

So, if you want to be different this year and sport a brand that is a little more exclusive and ultra stylish then you could do a lot worse than check out THREE STROKE PRODUCTIONS for yourself.

This is definately a brand on the rise with a big future.

Supremebeing Photo T Shirts SS12 Pre-Collection

Supremebeing Photo T Shirts SS12 Pre-Collection

Supremebeing are proud to announce that they have just taken delivery of their Spring/Summer 2012 Pre-Collection which consists of 18 Photographic T-Shirts. We would like to invite our readers to read below for more of an insight into this superb new collection.

This is the new generation of Supremebeing tee, designed as a vehicle for photographic or art-based thematic prints. The graphics are all explorations into this season’s Spring Summer 2012 theme, Faded Future and The Wash. the photo tee range is a regular fit with unique printed back neck label stitched in place and a printed touch found at the hem on the back of the t-shirt.

This pre-collection drop of t shirts features 9 designs across two colourways each providing 18 fresh t-shirts to liven up any wardrobe this summer. Look out for the Spring Summer collection from Supremebeing or take a look at the designs for yourself and view them all here.

Official Tommy Hilfiger Sale Now On

Official Tommy Hilfiger Sale Now On

If you are a fan of the American preppy style then surely there is only one brand to go for, and that brand has to be Tommy Hilfiger.

The Hilfiger look is all about layering, and with 50% off a massive range of gear in the Tommy Hilfiger sale there has never been a better time to buy into this classic style.


All categories are included in the sale so whether you are looking for a new Jacket, Socks, Hats, Gloves, Scarves, Jeans, Polos, Chinos it’s all here, and all at 50% off.

Dive in and visit the official Tommy Hilfiger sale here today!

Firetrap Ruffed Up T Shirt Review & SS12 Arrivals

Firetrap Ruffed Up T Shirt Review & SS12 Arrivals

Firetrap have kindly sent us through a Ruffed Up Bear T Shirt to review, as well as dropping us some info on their superb new SS12 collections, so here goes!

The Ruffed Up Bear T Shirt is excellent quality, well finished off around all the seams and looks excellent when teamed with a pair of Firetrap Jeans.

Made from 100% Cotton the Tee features stitching detail throughout, frayed detailing to the cuffs and hem, discreet Firetrap branding to the left chest and stitching detail to the collar.

All in all an excellent T Shirt and definately worth an addition to any mans wardrobe.

DAPPER DUDE RATING 8/10

So, what do Firetrap have in store for us in 2012??? Read on for more!

For SS12, Firetrap finds inspiration where the sun never sets – at the height of the British Empire. The collection is inspired by the colonies from which grew the diverse culture which is at the heart of Firetrap’s DNA… London.

Classic summer garments are boldly reinterpreted in Firetrap’s signature style, offering a new take on safari jackets, crew neck jumpers and Bermuda shorts. Combat trousers are given character with an extreme carrot fit, while a field jacket spun in camouflage print reinforces the brand’s tradition of military styling.

Firetrap’s denim expertise is carried through from jeans into other areas of the collection. Unique indigo dying processes are used across wardrobe staples from shirts to jersey, washed-through to give an aged, vintage effect.

Firetrap’s non-conformist graphics playfully reflect the season’s inspirations. At the core of the collection, imperial images mixed with hand-drawn elements daringly adorn t-shirts.

A full range of accessories complements the collection, with key pieces including metal-tipped embossed belts and lightweight scarves. Waxed and natural canvas kit bags and backpacks complete the robust military look.

Get Your Burberry Brits Out – For the Boys!

Get Your Burberry Brits Out – For the Boys!

Stand out from the crowd and conquer the new season by sporting the iconic brand Burberry Brit, with new season lines now available from My Wardrobe.

Burberry Brit has a long standing tradition and fashion history that very few others can match, and it is this iconic status that has made it the go-to brand for timeless heritage style.

Leading the field with their signature trenches, classic quilted jackets and many other designer classics this really is the historic luxe label with the totally modern look.

Got on, get your Burberry Brits out….do it for the Boys!

Shop Burberry Brit at My Wardrobe.